Luke's Lobster

A custom Shopify site designed for usability

Agency Work   /   Designed at Ethos | VONT   /  CD Tim Blackstone   /  Development by Andreas Loppnow   /  Copy by Heidi McInerney  /  View the live site
Since its founding in 2009, Luke's Lobster has become renowned for delicious, sustainable seafood shipped from Maine throughout the country. After its website's recent migration to Shopify, Luke's came to VONT to optimize page flow and improve user experience to maximize conversions.
Using the existing brand as a foundation, we created a custom Shopify design for the e-commerce section of the site that simplified the shopping experience, sorting products through categories and collections to provide several user flows and streamlining the checkout process through an improved interface. On individual product pages, a clear presentation of pertinent information, along with product photography and links to mouth-watering recipes, eases the purchasing experience.
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